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Lisa Kelley
30 years of experience as a hairstylist, educator, chemist, and expert legal witness.
About Me
Lisa Kelley is arguably the single most well-rounded salon educator in the country. With 33 years of experience as a hairstylist, chemical formulation expert, and author of over 10 professional color manuals, her ability to help salon owners view their business from all essential angles is second to none. She has written the professional-use instructions on the bottles many of you hold in your hands every day, and she is a leading expert witness in court for hair color lawsuits throughout the country, called on by both sides to provide testimony regarding the science and painful chemical repercussions of improper hair color use, lack of proper clarification, and product failure. As the former Director of Education for a large distributor in the Northeast, and National Director of Education for a privately owned manufacturer of hair color products, she worked in the labs with chemists from the biggest companies in the world, learning how they develop, market, and upsell overpriced products through sales presentations, passed off as “product education” to their biggest customer - you, the salon owner.
Courses
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After Class Podcast | Lisa, Sonja, Doug
Lisa, Sonja, and Doug share their unique perspectives on the current state of the industry.
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Switching Color Lines with Confidence
Don't let brand names limit your creativity; take charge of your color transformations
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Corrective Color
Blondes are 40% of your work behind the chair. Learn the skills needed to become a true colorist.
Formulation: Browns
Take your hair color transformations to the next level by mastering the 4 steps of formulation!
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Formulation: Blondes
Create stunning blonde results and lasting client satisfaction with the 4 Steps of Formulation!
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Curls, Curls, Curls
Discover the power of keratine treatments and texture services to combat summer humidity.
Lisa's Cut & Color with Franco
Stylist Franco Marino takes us through his technique for women's haircut and coloring.
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Styling Products
Choose the right styling product tailored to each client's needs and shop in our store.
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Summer Protection and Detoxifying
Summer hair care made easy! Discover the must-have products and treatments to keep your hair healthy
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Let's Talk Conditioners
Unlock the power of conditioners! Choose right, use right. Lisa Kelly from Coastline Education shows
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Tutto Color Class
Lisa is here to educate hair professionals on the effective use of color to achieve desired results
After Class Podcast #10 - Franco and Lisa
Franco and Lisa discuss the common mistakes they've witnessed in the hair color industry.
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Paul DiGrigoli School Presentation (1st presentation after pandemic)
Franco and Lisa revisit DiGrigoli School of Cosmetology's first post-pandemic presentation.
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Haircolor Toolbox - Part 9 - Mannequins
An emphasis on the importance of performing strand tests on mannequins before trying a new technique
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Haircolor Toolbox - Part 8 - Keratin
An overview of Keratin smoothing treatments with our product Keraplasty by Kera RX.
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Haircolor Toolbox - Part 7 - Permanent Color
We have the tools and information neccessary to do better color.
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"After Class" #8 - Lisa and Dorothea
Lisa and Dorothea discuss the issues with poor salon education on social media.
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"After Class" #7 - Lisa and Desiree
Lisa and Desiree discuss color application and salon business.
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Lisa's Other Job
Lisa is hired to educate a sales team at a pool product company on the importance of clarifying.
"After Class" with Gary Call
Unfiltered conversation between industry experts. Nothing is off limits after class!
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Standard Men's Haircut & Skin Fade Technique
Impromptu barber demonstration that took place at our academy during an educator training day!
Consumer vs. Stylist Focus Group
Unfiltered customer opinions on their experiences in the salon. Prepare for some hard truths people.
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Legally Blonde
Blondes make up 40% of the work you do behind the chair. Learn everything there is to know.
Meet Our Other Instructors
All instructorsLisa Kelley
President
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Leo Lapierre
CEO
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Franco Marino
Education Director
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Kim Messing
Senior National Educator, MA
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Randy Hegstrom
Business Development
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Doug Martucci
Educator, NJ
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Heidi Caton
Educator, ME
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Cyndi Dionne
Educator, MA
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Tracy Eaton
Educator, ME
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Kristen Velletri
Educator, MA
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Valerie Frazee
Educator, TX
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Jeanne Ridley
Senior National Educator, MA
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Sonja Engels
Senior National Educator, FL
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Tom Dispenza
National Educator, FL
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EDUCATOR, State
Start learning now.
Universal salon education: a place to learn the true science of operating a successful salon business, without brand bias.
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