Better Lift with Bleaches | Sonja Engels

National Senior Educator, Sonja Engels, is sharing her insider tips on bleaching and lightening hair like a pro! We get asked all the time, how do you know what bleach is good or what bleach isn't good?  As stylists, it's essential to understand the chemicals we use and their impact on achieving the desired lift while maintaining hair health. Bleaching can be a powerful tool in your arsenal, but getting that perfect lift while keeping hair healthy requires expertise. And when shopping for bleach, it's not about the brand; it's about what's inside the bottle. Sonja highlights the importance of checking the ingredients and understanding what to look for on the label. After all, knowing what's in that bottle is the first step to achieving the best results and saving money in the process. By understanding the chemicals, making informed choices, and adopting a cautious approach, stylists can elevate their craft and deliver exceptional results while prioritizing the health and integrity of their clients' hair.