About Me

Lisa Kelley is arguably the single most well-rounded salon educator in the country. With 33 years of experience as a hairstylist, chemical formulation expert, and author of over 10 professional color manuals, her ability to help salon owners view their business from all essential angles is second to none. She has written the professional-use instructions on the bottles many of you hold in your hands every day, and she is a leading expert witness in court for hair color lawsuits throughout the country, called on by both sides to provide testimony regarding the science and painful chemical repercussions of improper hair color use, lack of proper clarification, and product failure. As the former Director of Education for a large distributor in the Northeast, and National Director of Education for a privately owned manufacturer of hair color products, she worked in the labs with chemists from the biggest companies in the world, learning how they develop, market, and upsell overpriced products through sales presentations, passed off as “product education” to their biggest customer - you, the salon owner.

Courses

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After Class Podcast | Lisa, Sonja, Doug

Lisa, Sonja, and Doug share their unique perspectives on the current state of the industry.

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What's Going on with Hairstylists?

Is Social media an ideal classroom for salon professionals?

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Sensitive Scalps

As the chillier season approaches, it brings heightened sensitivity to scalps.

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Switching Color Lines with Confidence

Don't let brand names limit your creativity; take charge of your color transformations

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One Size Doesn't Fit All

Recognizing that not every product works the same for everyone.

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Corrective Color

Blondes are 40% of your work behind the chair. Learn the skills needed to become a true colorist.

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Formulation: Browns

Take your hair color transformations to the next level by mastering the 4 steps of formulation!

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Formulation: Blondes

Create stunning blonde results and lasting client satisfaction with the 4 Steps of Formulation!

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4 Steps of Formulation

Master the 4 Steps of Formulation for universal hair color success!

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Curls, Curls, Curls

Discover the power of keratine treatments and texture services to combat summer humidity.

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Summer Refresher

The summer heat is HERE, and with it comes new product spotlights from Lisa.

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Lisa's Cut & Color with Franco

Stylist Franco Marino takes us through his technique for women's haircut and coloring.

42min
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Hairspray

Gaining an understanding of various hairsprays and client preferences.

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Styling Products

Choose the right styling product tailored to each client's needs and shop in our store.

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Summer Protection and Detoxifying

Summer hair care made easy! Discover the must-have products and treatments to keep your hair healthy

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Let's Talk Conditioners

Unlock the power of conditioners! Choose right, use right. Lisa Kelly from Coastline Education shows

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Tutto Color Class

Lisa is here to educate hair professionals on the effective use of color to achieve desired results

3hr 35min
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After Class Podcast #10 - Franco and Lisa

Franco and Lisa discuss the common mistakes they've witnessed in the hair color industry.

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Paul DiGrigoli School Presentation (1st presentation after pandemic)

Franco and Lisa revisit DiGrigoli School of Cosmetology's first post-pandemic presentation.

3hr 30min
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Haircolor Toolbox - Part 9 - Mannequins

An emphasis on the importance of performing strand tests on mannequins before trying a new technique

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Haircolor Toolbox - Part 8 - Keratin

An overview of Keratin smoothing treatments with our product Keraplasty by Kera RX.

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Haircolor Toolbox - Part 7 - Permanent Color

We have the tools and information neccessary to do better color.

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Haircolor Toolbox - Part 6 - Liquid Gold

Retain color more efficiently.

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Haircolor Toolbox - Part 5 - Bleachy Cream

Settling the lightener debates once and for all.

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Haircolor Toolbox - Part 4 - Total Control

Save money and do better with total control.

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Haircolor Toolbox - Part 3 - Color Remover

The chemistry behind our favorite color removers.

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Haircolor Toolbox - Part 1 - Clear Color

A short class on clear color by Lisa.

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Who We Are

The origin story of Coastline Education.

1hr 9min
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Volume All the Way - Dorothea

Lisa models as Dorothea demonstrates a blowout!

38min
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"After Class" #8 - Lisa and Dorothea

Lisa and Dorothea discuss the issues with poor salon education on social media.

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There's an App for That

Better application, better results.

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"After Class" #7 - Lisa and Desiree

Lisa and Desiree discuss color application and salon business.

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"After Class" #5 - Val and Lisa

The worst of social media in the salon industry is discussed.

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"After Class" #4 - Lisa and Sonja

How salon education has evolved through the years.

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After Class - Episode #2

Lisa and Franco give advice to new stylists.

18min
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Lisa's Other Job

Lisa is hired to educate a sales team at a pool product company on the importance of clarifying.

1hr 17min
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What We Learned at Cosmoprof 2021

Hear what we learned at Cosmoprof 2021

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"After Class" with Gary Call

Unfiltered conversation between industry experts. Nothing is off limits after class!

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Fierce Formulation

Lisa's core formulation master class.

2hr 21min
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Standard Men's Haircut & Skin Fade Technique

Impromptu barber demonstration that took place at our academy during an educator training day!

30min
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Consumer vs. Stylist Focus Group

Unfiltered customer opinions on their experiences in the salon. Prepare for some hard truths people.

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Legally Blonde

Blondes make up 40% of the work you do behind the chair. Learn everything there is to know.

4hr 26min
Check out our events page to see all upcoming events with other educators.

Meet Our Other Instructors

All instructors
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Lisa Kelley

President

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Leo Lapierre

CEO

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Franco Marino

Education Director

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Kim Messing

Senior National Educator, MA

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Randy Hegstrom

Business Development

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Doug Martucci

Educator, NJ

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Heidi Caton

Educator, ME

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Cyndi Dionne

Educator, MA

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Tracy Eaton

Educator, ME

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Kristen Velletri

Educator, MA

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Valerie Frazee

Educator, TX

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Jeanne Ridley

Senior National Educator, MA

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Sonja Engels

Senior National Educator, FL

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Tom Dispenza

National Educator, FL

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EDUCATOR, State

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Universal salon education: a place to learn the true science of operating a successful salon business, without brand bias.

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