Lisa Kelley is the President of Coastline Enterprise a national distributor, providing professional only products and brand-free education to salons and stylists around the country. Coastline offers salons, distributors, and manufacturers a groundbreaking style of education designed to preserve the integrity of the industry. She has 33 years of experience as a Hairstylist, Educator, Platform Artist, and Expert Witness.
As the former Director of Education for a large distributor in the Northeast, she has worked with several of the largest hair color companies in the industry. She was also the National Director of Education for a privately owned manufacturer of hair color and products, working closely with hair color and cosmetic chemists for creation and development of color and retail products. She has written color manuals for several hair color manufactures. Lisa is also a leading Expert Witness for hair color lawsuits throughout the country. She’s called on to provide testimony regarding the science and chemical repercussions of improper hair color use, product failure and high lighting mistakes. In 2018 Lisa was recognized, honored, and awarded membership to, The Women of Distinction.